We have created out own tool, ‘The Marketing Wheel’ to help us guide our clients through the marketing strategy and planning process. Working from the centre, your business goals ,we gradually build out your strategy and plan to ensure each step is taken in the right sequence to ensure nothing is left to chance.
Our latest blog outlines how the Marketing Wheel can help you grow your business.
How to Build a Social Media Strategy That Works
In today’s digital world, Social Media has been promoted from a tactical to a strategic pillar in any Marketing Strategy. So many businesses come to me knowing they need to be on Social Media but don’t know where to start. Or they have created a page and started posting content without a clear goal in mind and, as a consequence, feel disheartened with their progress. I have created my 10-step process to building a Strategic Social Media Strategy that will deliver results for your business.
We often hear about the sales and marketing funnel: a way of capturing and progressing customers from initial interest to being an active, loyal client. To make this tangible, I like to look at sales activities that accompany the stages of the marketing funnel as these can provide inspiration for action-focused initiatives to help you build your business. So, without further ado, here are 21 sales activities for you to consider when building your marketing plans.
