When most business owners we speak to think about marketing, they visualise the point at which they communicate with their audience about their product or service; the tactics they will use such as what they post on social media or their website become a focus.
If you’ve ever done this, and then found you’re ‘stuck’, there could be a simple explanation as to why.
Marketing is a process
Starting your marketing journey here is a little like trying to plaster a house before the walls are built. You have a really clear vision of the finished effect but there’s nothing to stick the plaster to. You end up with bits of it scattered around you and the feeling that you need to take a few steps back. You’ve started with the ‘how’ and missed out the ‘what’.
We work with our clients to help them figure out their strategic marketing needs (the ‘what’). The strategy is the bricks and mortar that builds the wall you intend to plaster. It ensures your messaging and other tactics in reaching your ideal audience stick together and work as one to achieve your desired results.
We’re pulling together a short series of three blogs to explain more about this often-forgotten stage in the marketing process. And we’ve created a visual that will make everything clear as well as providing a tool we can work with to make sure everything is captured, and our process is thorough.
Our visual tool is called The Marketing Wheel.
The Marketing Wheel- Copyright- Jocasta Tribe Marketing July 2021
How does The Marketing Wheel work?
The Marketing Wheel has been designed to clearly show every step and stage in the marketing process. It works by gradually building out from the centre to ensure each step is taking in the right sequence and nothing is forgotten.
By following it, I can guarantee you will come away with clearly documented information, related to:
Your goals or vision for your business and what KPIs need to be achieved to realise this.
The strategic steps you need to take in order to build a clear picture of what you are selling, to whom, why, and how.
The tactics available to you to help get your messages out – but also to ensure your product or service is aligned with the original goal you chose.
An easily actionable marketing plan detailing your chosen tactics and messaging.
The ability to analyse and report on results and outcomes, to manage and measure your activity and review and revise it accordingly.
By using it, you’ll be able to position yourself for success against competitors and raise your profile in your market. The reason? Most people get straight on with the social media content – as I said earlier, this is moving to the ‘how’ and missing out the ‘what’. Without these foundations in place, their campaigns will appear scattergun and they will take longer to get their messages across to their prospective clients.
How can I find out more?
Watch out for the next blogs in this series, which will address your marketing strategy and plan in more detail.
If you’d like to book a FREE 30-minute discovery call to find out more about The Marketing Wheel and how it can help you grow your business, please get in touch at jocasta@jocastatribemarketing or call 07977 014491.