A Marketing Strategy is what you want to achieve, which should be rooted in your business goals.
A Marketing Plan is how you get there.
Creating a Marketing Strategy & Plan is essential for the success of any business because, as the saying goes
‘A goal without a plan is just a wish’
(Antoine de Saint-Exupery).
The Workshop on Creating a Marketing Strategy & Plan helps you to take control of your Marketing so nothing is left to chance.
It will provide you with a framework to answer important questions like:
What do I want to accomplish and why?
Who is my target market? What problems am I solving for them?
Who is my competition? What makes me different?
What are my Marketing Messages?
What are my Marketing Tactics?
How should I apportion my budget for maximum effect?
What will success look like?
So, whether you have a Marketing Plan in place currently or you are starting a plan from scratch, Creating a Marketing Strategy & Plan will help you update, write & deliver powerful marketing plans that achieve results.
Testimonials
‘I attended the Marketing Strategy workshop. I went in not knowing how, but I now feel much more focused to make a marketing plan to really grow my business’
Holly Scott, HH Styling
I attended one of Jocasta’s workshops and I would highly recommend them. Jo has a wealth of experience as a marketing consultant and in her workshops she shares practical information that can immediately be put into practice.
Gerry Hyde, Virtually Gerry