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Essentials of Creating a Marketing Strategy & Plan

  • Harleyford Golf Club Harleyford Estate, Marlow, Bucks SL7 2SP United Kingdom (map)

A Marketing Strategy is what you want to achieve, which should be rooted in your business goals.

A Marketing Plan is how you get there.

Creating a Marketing Strategy & Plan is essential for the success of any business because, as the saying goes

‘A goal without a plan is just a wish’

(Antoine de Saint-Exupery).

The Workshop on Creating a Marketing Strategy & Plan helps you to take control of your Marketing so nothing is left to chance.

It will provide you with a framework to answer important questions like:

  • What do I want to accomplish and why?

  • Who is my target market? What problems am I solving for them?

  • Who is my competition? What makes me different?

  • What are my Marketing Messages?

  • What are my Marketing Tactics?

  • How should I apportion my budget for maximum effect?

  • What will success look like?

So, whether you have a Marketing Plan in place currently or you are starting a plan from scratch, Creating a Marketing Strategy & Plan will help you update, write & deliver powerful marketing plans that achieve results. 

REGISTER NOW:

Testimonials

‘I attended the Marketing Strategy workshop. I went in not knowing how, but I now feel much more focused to make a marketing plan to really grow my business’

Holly Scott, HH Styling

I attended one of Jocasta’s workshops and I would highly recommend them. Jo has a wealth of experience as a marketing consultant and in her workshops she shares practical information that can immediately be put into practice.

Gerry Hyde, Virtually Gerry